SMB Technology: Mind, Matter, Money–and the Cloud

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Laurie Macabe has a great summary blog post on the state of the SMB market.   SMB Technology: Mind, Matter, Money–and the Cloud.  In this study small businesses are defined as 1-99 employees and medium sized 100-999

Top SMB Business concerns have shifted from survival to revenue growth according to the 2014 SMB Study with biggest concerns coming as:

  • Attracting new customers
  • Growing revenue

The study also talks about SMB’s moving to the cloud for the lower up front costs and elimination of technology barriers.  Our experience that the lower up-front costs come from more than just shifting costs from perpetual to subscription licensing but through pre-configuration and other packaging services.

For example: An SMB that wants to increase revenue and attract new customers decides to look into eCommerce.  The benefit of the cloud comes int play when the ERP system (existing or new) has a pre-built hook into a leading eCommerce platform such as Magento or Shopify.  These packages result in rapid deployment at a fixed low cost for a standard scope of work.

To learn more about I-BN’s packages solutions contact Jan Lawrence (jlawrence@i-bn.net) at 678-627-0646.

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